After visiting both Shoreditch and Mayfair it’s fairly obvious that they are worlds apart, both share common interests in culture and art but in very different ways. Shoreditch screams urban and youth, with its open brick walls covered in what some might call graffiti, but to most it is art. The individual style flows throughout the area matching the atmosphere around them. The galleries all held...
Trends: Mayfair> Suits
Mayfair, the home of Savile Row and its renowned tailors. It is unsurprising that this area of London is full of people dressed in beautifully tailored suits. It is the classic look of Mayfair for both men and women.
Trends: Mayfair> Tartan
Through all the suits in Mayfair we managed to spot a surprising number of people wandering around in stand out red tartan. A classic it may be, but each individual had a different take on the piece. Coats, skirts and trousers; each person styled this classicfabric in the most stylish way possible, they all definitely caught our eyes. Hopefully the suits stopped their busy schedules for a few...
Trends: Mayfair> Bags
The trend of big bags is not exclusive to the Mayfair area however it is one that is done very stylishly. Although the classic suit remains, the suitcase has been replaced by these unisex bags, which complete the Mayfair look.
Trends: Shoreditch> Fur
There was a lot of fur style coats, collars and cuffs to be seen across London. However it was interesting to see Shoreditch’s individual take on fur, styled with vintage accessories for that one-of-a-kind look.
Trends: Shoreditch> Grunge
Grunge has evolved from a music genre to a fashion statement. The messy, untamed and distressed look (although it may take some forever to perfect) is meant to look effortless. Although this trend is worn by many there is always a sense of individuality. In these images you see one trend molded by the individual’s personality and the way in which they want to be seen.
Trends: Shoreditch> Couples
With the couples trend, you have to wonder how much influence each person takes from their partner. In the pictures we can see mirroring postures and stance, couples wearing identical colours with the blacks and even sometimes sporting the same items of clothing, such as the scarves and leather jackets.
Interview: David Koma> Designer
Interviewed by Sarah Ball.
SB: Congrationals on a beautiful cohesive collection.
DK: Thank you so much
SB: What was your inspiration behind this collection?
DK: I saw a picture of a greyhound and I thought it was quite amazing so I began to research into that, then I actually went to greyhound racing and it was incredible, it was very sporty and really fast.so I tried to combine that 18thcentury style and then we went into researching the 60s, 60s futuristic which I feel is modern for now.
SB: I see, so do you have any advice for young designers trying to make it in this fierce industry?
DK: just be your self
SB: thank you so much for your time and again congrationals on an amazing collection
DK: Thank you goodbye
Interview: Osman> Designer
Louise & Harry interviewed Osman straight after his show
L&H: What was the key inspiration for your Fall, 2012 show?
Osman: Spanish Prints. My development was very quick, it didn't take me very long to decide on using them. There's also a book of 1000 colour photographs from different cultures by Bolcan that i also found very influential.
L&H: What are you most proud of from this season?
Osman: Getting it done and what i'll do next.
L&H: Thank you very much, we thought you're show was stunning
Osman: Thanks so much, you've made my night !
Interview: Lisa Eldridge> head makeup artist for...
Louise, Harry & Nicole
LE: I’ve worked in the industry for twenty years, I don’t do as many shows as I used to as I don’t like to travel lots.
M.A.C sponsored the show, there were 8 assistants.
It was a stressful show as a few models arrived just before and we had to do their makeup during the lineup. I go through the look once before the show and the assistants watch.
LHN: What are the best lessons you’ve learnt since/from working in the industry?
LE: Less is more. Blend well. Don’t get bogged down by the trends-make your own. Don’t copy other designers.
Harry & Freire - Backstage @ Vauxhall Fashion Scout
H&F: What was the makeup inspiration for your look?
Models: We don't know, we just sit down and let them paint us, the clothing was colourful so i think the makeup matches that.
H&F: Is this you're first London Fashion Week?
H&F: What has been your favourite part of London Fashion Week and what was your favourite show?
Models: We didn't really have much time to be sight-seeing but we love London. Our favourite shows were Zoey Jordan and Ashish.
H&F: Where are you from originally?
Models: I'm from the Netherlands and my friend is from the Ukraine.
H&F: How did you become a model?
Models: We were scouted for H&M
Brand Analysis: Mayfair> Stella McCartney
Freire - Shop Layout: White walls with interesting styalish print wall paper, made it slightly more homely. Wooden floors. Very spacious. Suspended rails on each wall holding a single garment for each design. Shop had 5 rooms - 3 down stairs with a Stella kids section in between main and back, set out as a fun inviting yet styalishj place for child and mum! 2 rooms upstairs with a big walk...
Brand Analysis: Mayfair> COS
Samantha - I had never visited COS before this trip, I hadn’t even heard of it but oh how I wish I had. Firstly its de-core is so sleek, like a loft converted into a minimalist clothing display. The clothes were all displayed either neatly folded on wooden tables with seats, or on dark metal rectangular frames. This really is an incredibly relaxed shop, both the men and woman’s sections...
Brand Analysis: Mayfair> Zara
Zara - despite being one of the more sophisticated of high street brands, after having been to Stella McCartney and Cos, it felt like walking into Primark. But naturally any high street brand will have cheaper fabrics, lazier finishes and triple the amount of stock on the shop floor. The store interior was relatively similar to Cos without the wooden furnishings – minimalistic and white with...
Brand Analysis: Shoreditch> START London
Louise - Hanger appeal: Very nicely spaced around the store, sale rail all in first section alongside shoes, bags and accessories. Spacious changing room and lovely presentation of clothing. All of one level which is nice. Glass cabinets show jewelry, all very clean and tidy. In the room to the left where most of the designer clothing is, there is a corner for unusual stationary and a wall...
Brand Analysis: Shoreditch> The Goodhood Store
Louise - Hanger appeal: nicely spaced, not over packed/stocked. One of each item. Colour co-coordinated sections. Womens clothing and accessories are upstairs. Menswear and accessories are downstairs. Goodhood store also sells jewelry, candles and selective toiletries. Stocks brands such as; Norse Projects, P.A.M, Head Porter, Bag ‘N’ Noun, Fallow, Pendleton, Paul Smith, Wood Wood, Surface to...
Brand Analysis: Shoreditch> Urban Outfitters
Samantha - Urban Outfitters – Spitalfields Fabrics: - 82% Polyester - 18% Elastane - Hand wash Colour: Black Hanger Appeal: On the hanger this garment looked very light and floaty. The appeal was not very strong however we did choose to try it on as we’d seen similar styles on people and we came to the conclusion that the skirt was much more appealing when worn than on the hanger. Store Ambience:...